What is Quality Function Deployment?

QFD captures customer needs, prioritizes them, and integrates them into product development to exceed expectations consistently.

Voice of the Customer

Research customer needs thoroughly to drive design process effectively in QFD.

Customer Requirements

Prioritize customer requirements based on collected data for QFD implementation.

House of Quality

House of Quality matrix maps customer requirements against technical specifications.

Matrix Product Planning

QFD cascades requirements across product realization process with matrix-driven planning.

Importance and Benefits of QFD

QFD improves satisfaction by aligning products with customer needs systematically.

Customer Satisfaction

QFD reduces defects, increases internal quality by aligning requirements systematically.

Design Quality

QFD uses competitive benchmarking to identify market whitespace for improvement.

Competitive Analysis

Key advantages of QFD

QFD focuses on customer needs to maximize perceived value efficiently.

Customer-focused products

QFD accelerates product development by documenting customer requirements upfront.

Shorter Development Cycle

QFD needs input from cross-functional teams, fostering collaboration and innovation.

Cross-functional Collaboration

QFD's structured approach leaves detailed documentation for continuous improvement initiatives.

Structured Documentation

QFD prioritizes high-impact requirements, optimizing satisfaction within constraints.

Prioritized Requirements

To know about the 4 Phases of Quality Function Deployment ↓